Recent data suggests that “90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text.” An article by Kurzweil Accelerating Intelligence had this interesting information to report: “Neuroscientists have found that the human brain can process entire images that the eye sees for as little as 13 milliseconds — the first evidence of such rapid processing speed.”
Other researchers asked participants to look for certain information in a series of pictures that were displayed at the rate of 13-80 milliseconds. They concluded that the super speed by which the brain was able to process the visual information revealed we are wired to look for concepts in visual stimuli. It should come as no surprise then that digital signage is fast becoming a national and global wonder. With IsrakSignage’s stunning display and easy-to-change features, digital signage is a competitor in advertising media.
It’s often just a few seconds of time in our tremendously busy world that advertisers have an open window to attract and educate consumers. However, it only takes a few seconds and a consumer is influenced. Through proper marketing techniques, digital signage can shine during those few seconds and relay key concepts to target audiences.
As the research continues to suggest the effectiveness of this medium, more and more businesses are jumping on board. Some businesses are taking digital signage to the next level using their imagination to really produce the “WOW” in consumers. By using interactive methods for digital signage, businesses are communicating directly with consumers via smart phones and social media. This is becoming a popular attraction for the millennial generation. To learn more about our digital signage solution, contact us today!